Partnering with Aussie wine maker 19 Crimes, Snoop will be launching his Snoop Cali Red, the brand’s first California wine.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans,” said Snoop of the new collaboration. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
9 Crimes’ Marketing Vice President John Wardley added:
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
The red blend features 65-percent Petite Syrah, 30- percent Zinfandel, and 5-percent Merlot, and should clock in somewhere around $12 a bottle.