The first-ever, feature-length documentary about the world’s most popular whiskey is coming to theaters, and country music’s own Eric Church is going to star in it.
Titled Chasing Whiskey: The Untold Story Of Jack Daniels, the film will look explore what makes Jack that symbol of “American cool” and why its influence, despite cultural differences, has stretched across the globe.
“More than a simple narrative of the origins and impact of this hallowed brand, Chasing Whiskey is a 57,000 mile journey across 5 countries and 17 time zones that will prove equal parts thought provoking, insightful, moving and hilarious.”
My favorite part of the entire trailer is when they ask one of the employees if Matthew McConaughey could convince him to drink Wild Turkey. He thinks long and hard about it, stares into the camera, and just says, “I doubt it.”
Chasing Whiskey: The Untold Story of Jack Daniels will be released to more than 850 theaters in the U.S. on May 11th.
And just because we can, here’s Chief singing a little “Jack Daniels”