Country music has no shortage of artist-owned/endorsed alcohol brands.
George Strait has his delicious Codigo tequila, Blake has his Smithworks vodka, FGL has their watered down peach whiskey stuff… everybody has something, but we have yet to see an artist bring us a beer. It was just a matter of time…
Luke Bryan has partnered with Constellation brands (Corona, Modelo, Svedka) to launch Two Lane American Golden Lager.
Between my songs, Instagram posts and onstage toasts to my audience, it’s no secret that I like beer,” says Luke. “For a long time, I’ve dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and I was so grateful to find a partner in Constellation to make that dream a reality.”
According to a press release, Luke worked alongside the brewmasters throughout the process, including everything from tasting, creative development, and even the can design which features his signature.
If you’re looking to sit down, maybe on the edge of some pier, and watch the sunset disappear, and maybe drink a beer… this might be the beer for you.
Two Lane American Golden Lager will initially hit shelves in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia on March 2nd, with a 12-pack running you somewhere in the neighborhood of $16 bucks.
We even got ol’ Luke doing the commercial.
