If you’re in the food and beverage game and don’t have a hard seltzer, you might as well quit the business. Hell, I’m waiting for the cartels to diversify the portfolio and in addition to slinging the Colombian bam bam, start making hard seltzer. Nothing would surprise me at this point.
The latest to enter the chat: Everybody’s favorite bargain wine brand, Barefoot Wine.
Made with Barefoot Wine, seltzer water, and natural flavor, each can clocks in a measly 70 calories, 2 grams of sugar, and 4% ABV (you can get 5% from White Claw, just saying). To start, it will be available in four flavors: Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava (which kind of sounds like eight flavors, but whatever, semantics).
“At Barefoot, we are passionate about creating products that meet the various lifestyles and tastes of our diverse consumer base,” said Anna Bell, Vice President of Marketing at Barefoot. “With Barefoot Hard Seltzer, we wanted to create a delicious and light-bodied, wine-based hard seltzer that can be enjoyed at home, on the go, or with family and friends.”
Or in other words, “hard seltzer is hot shit right now and we want a piece of the pie.”
Barefoot Hard Seltzer will be available this spring somewhere in the neighborhood of $7.99 for a four-pack or $19.99 for a variety 12-pack.
So more money and less alcohol than many other popular hard seltzer brands? Great start Barefoot people, great start…