Heineken Is Offering Non-Alcoholic 31-Packs For Dry January… For Free?

Dry January? What is this nonsense?

Apparently there’s this foolish tradition circulating the interwebs called “Dry January” where people refrain from drinking alcohol for the entire month of January.

I know what you’re thinking, and no these people are not forced into the season of non-alcoholic torture. They’re actually choosing to suffer through this. Why? I don’t know…

And now, Heineken is participating in this circus with their new Dry January 31-Pack. One alcohol-less beer for each miserable day of the month. And the best part (I guess) is that, for a limited time, you can get one for free.

A free 31-pack of non-alcoholic beer? We’re literally living in the upside down.

A beer bottle on a dock


A beer bottle on a dock