Apparently there’s this foolish tradition circulating the interwebs called “Dry January” where people refrain from drinking alcohol for the entire month of January.
I know what you’re thinking, and no these people are not forced into the season of non-alcoholic torture. They’re actually choosing to suffer through this. Why? I don’t know…
And now, Heineken is participating in this circus with their new Dry January 31-Pack. One alcohol-less beer for each miserable day of the month. And the best part (I guess) is that, for a limited time, you can get one for free.
A free 31-pack of non-alcoholic beer? We’re literally living in the upside down.