Giving all your friends a holly, jolly, good old fashioned fuck you.
This Christmas, Smirnoff Ice is teaming up with luxury home goods brand Cremsiffino to make sure all of your Christmas needs are well taken care of. Except, Cremsiffino isn’t a luxury home goods brand at all, it’s a completely made-up company to disguise what you really got everybody this year… a surprise Smirnoff Ice.
For the completely “worth it” price of just $20 bucks, Smirnoff will send you one bottle, neatly packed and disguised as luxury wooden hangers, a hand mixer, or an ironing board. With products like this, it almost sounds like Smirnoff wants you to send one to your mom, not your idiot college roommate that would be more than happy to chug a Smirnoff Ice on Christmas morning.
Just imagine mom tearing off that wrapping paper on Christmas morning.
Luxury wooden hangers?
A brand new hand mixer?
What the fuck?
Yeah, mom get down on one knee in front of the Christmas tree and chug it so I can film it and send it to Whiskey Riff for their Instagram.