Chevy Trucks and Carhartt. Two American institutions for the blue collar man.
And the two have just joined forces on a jaw-dropping new 2021 Chevy Silverado HD.
“When you look at both of our brands and our customers, there’s a natural connection between Chevrolet and Carhartt,” said Hugh Milne, Chevrolet Truck marketing manager. “Both have more than 100 years of history rooted in Detroit. And today, both brands have built a reputation for delivering quality durable products.”
According to Car And Driver, the new 2021 Carhartt Special Edition Silverado takes their 2500HD LTZ crew cab and features custom Carhartt detailing throughout the vehicle. It also features twin tube-Rancho shocks, Hill Descent Control, Mosaic Black Metallic paint with gold pinstripes, 20-inch wheels, tow hooks, and a soft bed cover with the Carhartt logo.
“Teaming up with Chevy Trucks was a natural fit for us at Carhartt, as it aligned two Detroit-based iconic brands serving hardworking men and women throughout the nation,” said Janet Ries, Vice President of Marketing at Carhartt. “Our mission is to develop rugged gear to serve and protect hardworking people; it’s built to be dependable and built to last – just like Chevy Trucks.”
The truck will make its debut at the 2019 SEMA Show in Las Vegas this week, however it won’t hit the market until fall of 2020.