Social media pretty much sucks these days and Miller Lite is tired of it. But instead of bitching about it on Twitter like everybody else, they’re actually encouraging fans to unfollow them from social media in exchange for free beer. Yes, you heard that correctly: unfollow them and get free beer.
All you have to do is:
-Text a photo or screenshot to 49375 and include keyword “UNFOLLOW” -Wait for Miller Lite to send a link -Upload a receipt from a Miller Lite purchase -Miller Lite will credit their PayPal account back for your first round of Miller Time.
“With this new campaign, we’re championing in-person, genuine connections over social media followers,” says Anup Shah, Vice President, Miller Family of Brands. “We know that today’s generation of new drinkers will spend more than five years of their lifetime on social media, and yet are only meeting up with their close friends less than a few times a month. By reintroducing Miller Time, we want to remind them that while social media is great, it’s no replacement for hanging out in-person over a Miller Lite.”
Less social media, more beers with friends, kickass blacked-out Miller cans… I’ll drink to that.