Every time an alcohol company launches another product, coffee, seltzer, whatever… the immediate reaction is, “is this real?” Yes people, Jägermeister Cold Brew is 100% real and it’s clocking in at a whopping 33% alcohol. Yes, you heard that correctly, 33 PERCENT alcohol.
“Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” says Jack Carson, Director of Innovation at Mast-Jägermeister US. “Jägermeister Cold Brew Coffee fits seamlessly into our portfolio and strengthens our position as the world’s leading liqueur brand, while speaking to our audience who want to live boldly and experience disruptive new things.”
Obviously this seems like something you might want to sip on, rip a shot of, of throw a splash of in your Starbucks, but we all know that one guy that is going to pound about half a bottle on their way to brunch and have to crawl their way back home. It’s inevitable. Drink at your own risk.
Jägermeister Cold Brew Coffee will be available starting in January 2020 for a suggested retail price of $24.99.