Busch Light Releases Limited-Edition “Big Buck Hunter” Cans To Raise Money For Conservation

Drink a beer, save the planet… I literally can’t think of a better way to support a great cause.

Whether you know it or not, 60% of all wildlife conservation funding comes from the direct sale of hunting licenses and other sportsman-related taxes. Which is why Busch Light is teaming up Big Buck Hunter to bring you limited-edition Big Buck Hunter cans, along with the limited-edition Big Buck Hunter Hunting Permit.

And, there’s quite a few different ways you can get on board.

You can purchase the the permit on BigBuckHunter.com for $5, with all proceeds benefiting the National Forest Foundation (NFF). Permits can then be swiped at any Big Buck Hunter machine nationwide to unlock a brand-new “Great White Buck” level, and every player that takes down the White Buck will be entered for a chance to win their very own Big Buck Hunter console.

But that’s not all, in addition to the permits, the collaboration also includes a promotion right on the can with six types of specially-marked Busch and Busch Light x Buck Hunter packs unlocking a smartphone-powered AR game. Every gamer will be entered for a chance to win a Buck Hunter machine of their own. Also, every time Busch fans play and post their scores to social media, Busch will donate $1 to the NFF. This donation will double to $2 for every share on National Hunting and Fishing Day (September 28) to help further raise awareness around wildlife conservation needs.

Finally, Busch will also unveil a new paint scheme on Kevin Harvick’s #4 car at the Bojangles 500 race, in Darlington, South Carolina, on September 1st. NASCAR fans will have the opportunity to take home a Big Buck Hunter machine of their own, just by watching the race.

“The new partnership with Big Buck Hunter is one of our most exciting to date. Not only does it bring together two local bar staples, but we’re giving fans of both brands a chance to help protect our nation’s wildlife and their habitats,” says Daniel Blake, Senior Director of Marketing at Anheuser-Busch. “Busch has a long history of supporting outdoor conservation and we’re proud to continue our relationship with the National Forest Foundation to help to protect America’s outdoors for generations to come.”


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