Budweiser Launches New Harvest Reserve Deep Golden Lager To Celebrate Farmers


Always down for a new beer.

Today, the good people of Budweiser unveiled their brand new Harvest Reserve Deep Golden Lager, a limited-edition new beer created to honor the farmers who have grown the barley used to brew Budweiser for generations.

“At Budweiser, our farmers are family. While our relationship with many of these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a recipe together,” said Ricardo Marques, VP of Marketing Core & Value Brands at Anheuser-Busch, in a press release. “Releasing this beer for the harvest season is Budweiser’s way of celebrating farmers after a year spent preparing for these precious few months.”

At 5.4 percent ABV, the new brew is made with all-American barley, toasted longer for a bolder taste and a crisp hoppy aroma that finishes smooth. Each bottle features the signature of Jim Dixon, a fifth-generation Budweiser barley farmer who collaborated with brewmasters on the recipe.

“My family has been growing barley with Budweiser for generations,” said Jim Dixon, owner of Jim Dixon Farms from Idaho. “Working with Budweiser on the recipe for a new beer was already humbling, but when I found out they wanted to put my name on every bottle, I was surprised and incredibly honored.”

The beer is available now and will be throughout the rest of the harvest season in select markets.

A man and a woman

A beer bottle on a dock


A beer bottle on a dock