We finally have developments in the legal battle between Bud Light and MillerCoors.
Long story short, MillerCoors sued Anheuser-Busch after their big Super Bowl ads claimed that Miller and Coors use corn syrup in the production of their popular beers.
While that may be true, a federal judge granted a preliminary injunction, which will temporarily prevent Anheuser-Busch from using the words “corn syrup” in their ads without providing more detail.
According to MillerCoors, these Bud Light ads “deceive beer consumers into believing that there is corn syrup and high-fructose corn syrup in Miller Lite and Coors Light.” There is no corn syrup in either beer by the time it reaches consumers, the company says, and high-fructose corn syrup is never involved at any point.
“We are pleased with today’s ruling that will force Anheuser Busch to change or remove advertisements that were clearly designed to mislead the American public,” MillerCoors Chief Executive Gavin Hattersley said in a statement. “As the dominant market leader, Anheuser Busch should be seeking to grow the beer category, not destroy it through deceptive advertising.”
Bud Light drew first blood with their hilarious, but potentially misleading ads, MillerCoors evened the score with the first big win in court. Bud Light 1, Miller Coors 1.
Stay tuned…
