The Jack and Coke game just got upped BIG TIME.
Coke is already one of the most popular mixers in the world, so why not make a Coke product specifically for alcohol. Well, Coke teamed up with mixologists all around the world at that’s exactly what they did.
Launching later this month, Coca-Cola’s new line of Signature Mixers will feature four flavors: Smoky, Spicy, Herbal and Woody, all specifically designed to perfectly pair with your favorite cocktails.
“Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whiskey & Coke in the early 20th century, says Ana Amura, Senior Brand Manager. “With the rise of mixed drinks, we’re excited to announce the launch of Coca-Cola Signature Mixers, a specific range uniquely created to mix with dark spirits.”
“Working with an inspirational group of global mixologists to create amazing flavor combinations, we hope Coca-Cola Signature Mixers open up the world of mixology to an even wider audience.”
And, I’m suddenly craving a Jack & Coke.
