They got flame-grilled burgers, spend time promoting mental health awareness and manage to troll their rival McDonald’s while doing it. A+ stuff right there.
With May being Mental Heath Awareness Month, Burger King is launching their “Unhappy Meals,” to reflect real moods that people have. After all, not everybody is happy all the time like those sunshine and rainbow peddling fucks McDonald’s want us to believe.
Available in the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a Fuck) Meal, the deal includes their classic Whopper with fries and a drink.
“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling.”
According to CNBC, Burger King has partnered with Mental Health America for the campaign, and its president and chief executive, Paul Gionfriddo, said: “While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 (when someone has severe symptoms).”
The Unhappy Meals will be available for a limited time in Austin, Seattle, Miami, Los Angeles and New York City. The initiative also inspired a new, hard-hitting “Feel Your Way” commercial.