Budweiser Launches Limited-Edition “Discovery Reserve Lager” To Benefit Military Families

Love me a stubby beer bottle. Coors Banquet has them, Red Stripe, something about just gets me.

Today, Budweiser announced the launch of the new, limited-edition Discovery Reserve American Red Lager. In honor of the 50th anniversary of the moon landing, Discovery Reserve is brewed by Karissa Norrington, a Budweiser brewmaster and former U.S. Air Force Captain, with medium-roast Voyager barley malt and features a light hoppy aroma, a toasted barley malt taste with a hint of toffee.

On the can, the 11 stars represent the Apollo 11 mission and the alternating bottle caps represent both our footsteps on the Moon and our next frontier, Mars. The historic Anheuser-Busch A & Eagle has also been updated to reflect the red planet with the Earth in the background. Finally, each bottle features wings and stars inspired by the original Budweiser cans.

“This Bud’s for those who challenged the odds and made the impossible, possible,” said Ricardo Marques, VP of Marketing Core & Value Brands at Anheuser-Busch. “Budweiser Discovery Reserve is our tribute to this epic moment in history, one that will certainly continue to inspire generations of present and future explorers.”

Not only is this a celebration of the moon landing and tip of the cap to the United States Air Force, Budweiser is going even further and partnering with Folds of Honor to support those who serve. For every case of Budweiser Discovery Reserve sold, Budweiser will donate $1 to the Folds of Honor Foundation. Since 2011, Budweiser has donated nearly $16 million toward educational scholarships, amounting to more than three thousand scholarships for military families across the country.

Drink a beer, support the brave men and women of our United States military, it’s that easy.

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