Conor McGregor Launches New “Champ Champ Rosé” Brand

Out with the old, in with the new.

After announcing his retirement from the octagon last week, UFC Champion Conor McGregor is taking his talents elsewhere, particularly in the beverage game. In addition to his Proper No. Twelve Irish Whiskey, McGregor will be introducing a line of rosé called Champ Champ Rosé. Both will be distributed through his new company McGregor Vineyards.

“I am very excited and proud to introduce Champ Champ Rosé to the world,” said McGregor. “People who know me know I am a proper whiskey man through and through, but they also know I enjoy having a glass of rosé wine on a hot summer’s day.”

McGregor continued, “Working with one of the finest winemakers in the world who did a great job blending this sublime creation with me was important. I am very proud of the liquid itself and I look forward to tasting it soon with the excellent tasters of Robert Parker Wine Advocate and Marvin Shanken, who I understand is a wine & spirits guru. I suspect they will rate my new Champ Champ Rosé a perfect 100.”

I almost can’t help but think this is an April Fool’s Day joke, however, apparently one of the world’s most dangerous men enjoys a nice glass of rosé on a hot summer’s day, and now, he wants the rest of the world to enjoy one with him.

Well, who the fuck knows… maybe it is. We’ll have to wait and see…

According to a press release, McGregor will officially unveil his new wine during a live event in Miami, Florida that will feature a 60-second television ad to be posted on his Instagram channel @thenotoriousmma at 2:30pm EST as well.

To be honest, I’d drink a glass of Champ Champ and watch this…

Whiskey Riff is the most entertaining country site…ever.