White Claw Releases New “Pure” Flavor Which Is Basically Vodka Soda

A hand holding a can of water

Beginning April 1st, you now have a new White Claw flavor that’s actually flavorless.

The company behind the crazy popular hard seltzer announced they would be releasing PURE – 100 calories, 5% ALC/VOL, and 0 grams of sugar. Think of this as a vodka soda, or a close cousin. The brand is encouraging customers to drink it straight up, or get creative by adding your own flavors like fruit juice.

I don’t drink these often, but recently I bought some for my wife and holy shit, do these go down easy. Getting fucked up while watching the carbs is a summer sport.

A kitchen with a sink and a toaster oven

photo via White Claw, h/t Delish

A beer bottle on a dock


A beer bottle on a dock