“A life is not important except in the impact it has on other lives.” –Jackie Robinson.
More than just a baseball icon, Jackie Robinson is an American icon. His accomplishments on and off of the field speak for themselves and with 2019 being 100 years since his birth, Budweiser and Major league Baseball are teaming up to honor a man that forever changed the game. On MLB Opening Day, March 28th, Budweiser will raise a Bud to celebrate Jackie, cementing a lasting commitment to his legacy.
Alongside director director Spike Lee, Budweiser will debut “Impact,” a 3-minute short film narrated by Jackie Robinson’s daughter Sharon Robinson. The film spotlights how Jackie broke baseball’s color barrier after many years of segregation in the sport.
“I’m honored to work with Sharon Robinson and Budweiser. All of us working in unison to pay homage to a great American who literally changed the game with the impact he made. Long Live Jackie Robinson!” said Spike Lee.
As part of the campaign, Budweiser is raising money for the Jackie Robinson Foundation with the creation of these limited edition Jackie Robinson “42” aluminum bottles. Marked with Jackie’s signature, 42 cents from every bottle sold will be donated to the Jackie Robinson Foundation.