LANCO Releases New Underdog Anthem “Rival,” A First Taste Of Their Upcoming Album

Back and better than ever.

LANCO, the band that brought us hits like “Greatest Love Story” and “Born To Love You,” have just dropped the lead single from their upcoming album. Co-written by frontman Brandon Lancaster and drummer Tripp Howell, “Rival” is a high-energy, underdog anthem about staying true to yourself and forging your own path. The band once again tapped into the creative genius of Jay Joyce at the production helm.

“There’s so much pressure to be like someone else or to live up to some outside expectation, especially with social media and how perfect it makes everything look,” explains Lancaster. “We wrote this song from the perspective of no matter where you come from, be proud of who you are and the way you’re creating your own path. And if anyone doesn’t like it, just chalk them up as a rival and keep doing your thing.”

“We realized that everyone has faced something they have to stand up against. It isn’t about fitting into any mold, it’s about sticking up for what you believe in and having that crew of friends around that will always have your back,” Howell adds. “That’s definitely a big part of our story. We didn’t know anything or anyone when we started out trying to break into this business, and I think that underdog mentality really drove us in the beginning.”

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