The nation’s oldest brewery, and also recently named the nation’s top craft brewery, launched their first year-round beer in almost 20 years.
And now, it’s officially available in their entire 22-state sales footprint.
According to a press release, Yuengling Golden Pilsner is a modern interpretation of the European pilsner-style beer, born from six generations of brewing expertise. Golden in both name and color, Yuengling Golden Pilsner is the perfect balance of hop and malt character for crisp and smooth thirst quenching refreshment.
“Yuengling Golden Pilsner is refreshing and smooth, it says so right there on the label. And it was so important to us to share that message throughout our campaign work,” said Jon Laughlin, Group Creative Director. “We needed to engage our already active audience and communicate with them that this beer is from Yuengling’s newest generation. So, we let the golden hue inspire us and created content that completely lives in the golden hour—those moments where friendships are forged and good times are on the horizon.”
After launching in March 2018, Yuengling Golden Pilsner is now fully available throughout Yuengling’s entire 22 state footprint, making it the perfect time for “Make Your Day Golden.” Golden Pilsner represents a refreshing, sessionable beer that’s not too light, full of taste, uniquely Yuengling and proudly American made.