Corona is joining the spiked seltzer craze by launching REFRESCA – sparkling fruit flavored spiked beverages.
According to USA Today, you’ll be able to find these at the end of March in California, Texas, Arizona, New Mexico, Florida, North Carolina before going nationwide in early May. Each drink contains 199 calories per 12-ounce serving and is 4.5% alcohol.
The flavors are:
– Passion Fruit Lime
– Coconut Lime
– Guava Lime
12-packs will cost $16.99.
Spiked seltzers/sparkling malt beverages have exploded (look at White Claw), and Corona knows they can have a piece of the market given their image as is.