Jim Beam Launches New Legent Bourbon, A Collaboration With Japan’s Suntory Whisky

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Where Kentucky meets Japan.

With a truly unique take on bourbon, Jim Beam’s new “Legent” uses Jim Beam’s Kentucky Straight Bourbon and ages it in wine and sherry casks before being blended with more Kentucky Straight Bourbon. It’s the brainchild of Fred Noe, seventh-generation Master Distiller of Jim Beam, and Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky.

“Legent is the perfect articulation of the amazing things that can be achieved when two great cultures come together as one, sharing a unified vision to bring true innovation and best-in-class spirits to the world,” said Takeshi Niinami, Chief Executive Officer of Suntory Holdings. “This bourbon honors Fred and the Beam family’s proud traditions while showcasing Shinji’s award-winning blending capabilities. Quite simply, it’s a bourbon no one else could create.”

Legent is available in select markets throughout the United States for  $34.99.

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