Natty Officially Launches “Naturdays,” Their New Strawberry Lemonade Day-Drinking Beer

A jar of jam

It’s practically March which means summer is right around the corner. And, summer means one thing… day drinking.

We heard back in January that Natty was planning on launching a strawberry lemonade beer sometime this year, and “Naturday season” is officially here. Natty Light has officially launched “Naturdays,” a sessionable light lager brewed with phenomenal strawberry lemonade flavor.

“We designed Naturdays with all-day refreshment in mind,” said Daniel Blake Senior Director of Value Brands at Anheuser-Busch. “We’re excited to introduce a light beer to the market with a refreshing strawberry lemonade flavor that will get people to rethink their drink of choice.”

But Naturdays isn’t just a beer, it’s an experience, a lifestyle. To help Natty show the world exactly how to have a Naturday, they teamed up with legendary retired NFL punter Pat McAfee, who shared his own “Naturday” story.

Like Pat’s story, Natty is looking for your Naturday stories as well. Share your Naturday story on social media and Natty is going to animate some of the best stories they receive and share them with the world. Just make sure to tag Natural Light and include #Naturdays.

Natty also teamed up with with JTG Daugherty racing to get the number 37 car fully decked out in a Naturdays paint scheme for the Las Vegas 400 on March 3rd.

A kitchen with a sink and a toaster oven

Get ready for day drinking season. Visit the Whiskey Riff Shop for the best day drinking attire.

A group of people in the snow

A beer bottle on a dock



A beer bottle on a dock