You know PBR is doing something to reward all those artsy hipsters that keep drinking it.
How about can art contest?
The contest gives artists the opportunity to re-design Pabst Blue Ribbon’s cans and customers the chance to hold original art in their hands. Today, more than 25,000,000 art cans and over $100,000 of prize money later, Pabst Blue Ribbon reveals the winners of its 2019 Art Can Contest, which includes the inaugural Digital Media winners.
“The Art Can Contest is about inspiring America,” said Andrew Heard, Pabst Blue Ribbon, Brand Manager for Art. “We want to inspire artists to create, and give them an audience of millions, while inspiring our customers by letting them engage with incredible art wherever they are enjoying a Pabst Blue Ribbon.”
According to a press release, the Grand Prize Art Can winners will be rolled out throughout the year, covering over six million various sized Pabst Blue Ribbon cans with original art in 2019. Charlie Kendall will cover the 12oz can, Kelly Ward the 16oz can and Tenbeete Solomon (aka Trap Bob) the 24oz can.
In the Digital Media categories Travis Ragsdale took 1st place, Joey Souza 2nd and Kim Hui 3rd. After the contest Travis was hired by Pabst Blue Ribbon to create the animations to accompany the winning cans, further example of how Pabst Blue Ribbon’s Art Can contest empowers artists. All six winners also receive cash prizes from Pabst Blue Ribbon.