The concept of what became Beers of Joy was first born out of Anheuser-Busch’s desire to create an entertaining film that not only celebrated the beer industry, but told the inspiring stories of the people behind it in a way that would resonate far beyond the world of beer. According to a press release, Beers Of Joy was written and directed by David Swift and Scott Owen of One-Eleven Entertainment.
The film examines the rich history, detailed science and unique personalities of the beer world, and encourages viewers to consider the stories behind their favorite pints.
From medieval monasteries to historic German villages and all the breweries in between, “Beers of Joy” follows the fascinating journey of four distinctly different characters and how they ultimately converge over a shared enjoyment of the beloved brew, including:
Tonya Cornett, Gold-medal-winning Innovation Brewmaster at 10 Barrel Brewing Co., embarks on a quest across Germany and Italy to discover the ancient, cutting edge traditions and secrets to brewing a true Berliner Weisse, while finding masters of their craft along the way.
Beer educator Ryan Daley and Joe Vogelbacher, CEO and Co-founder of Sugar Creek Brewing Co., attempt to pass the prestigious Master Cicerone® exam, beer’s equivalent to wine’s Master Sommelier, known as one of the most difficult tests ever created.
Sean Z. Paxton, a self-taught chef and accomplished home brewer goes back centuries in time to discover the roots of culinary and brewing techniques and how they inspire modern day appreciation and pairings, culminating in his undertaking of an actual, 16th-century feast that may prove to be the most difficult thing he’s ever attempted.