Holy hell – I need this.
I don’t even know when I’ll use it, but I want it.
From a press release:
BMW Group subsidiary Designworks unveiled a new camper concept and virtual reality experience, in partnership with The North Face, to imagine the future of protection from the elements.
The lightweight camper concept and virtual experience were designed by Designworks to showcase a new fabric innovation from The North Face called FUTURELIGHT™, which uses Nanospinning technology to create the world’s most advanced, breathable, waterproof material.
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director. “Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”
Time will tell if this camper goes on sale. Please say yes.
According to BMW, FUTURELIGHT™ will first become available to consumers in The North Face Fall 2019 product line and will be featured across the brand’s pinnacle performance collections.
photos via BMW
