Cody Johnson was a bull rider on the rodeo circuit, a prison guard on horseback, and now, a country music star selling out the Houston Rodeo at NRG Stadium. By his side through all of it… his trusty Resistol hat.
That lifetime of dedication has just turned into a partnership.
“This is an honor to have my own hat line. I have worn a hat my whole life and I love the quality of Resistol hats and everything they stand for,” says Cody Johnson. “There is no other brand of hats I would rather wear. I am excited to be able to offer these to my fans.”
The line, targeted towards Cody Johnson’s fans, is offered in Cody’s own selection of colors and trim, and initially available in 15X, 6X, and 3X qualities of fur felt, as well as vented straw styles.
Ricky Bolin, general manager of Resistol, says “The partnership is a natural fit. Cody wears Resistol hats and has all the characteristics that our brand represents. He has a great hat style and crease and that represents the cowboy so well. We are happy for his success and are glad he has worn Resistol on his journey.”
The straw hats will be available in stores and online in early March and the felt styles mid- summer.
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