Chevy’s New Truck Ad Is An Ode To Country Music’s Favorite Buzzword, The Infamous “Tailgate”

Ah, the tailgate. A staple in the country music songwriting world.

Chevy’s latest ad for the all-new 2019 Silverado, which ironically enough doesn’t feature a country song at all, takes us on a trip down memory lane with the 30-second history of Chevy truck tailgates. With the tagline, “the strongest, most advanced Silverado ever,” the new models feature an automatic tailgate, which sounds great in theory, but what does that mean for country music? There’s just something about pressing a button on your keys that doesn’t quite have the same feel of dropping the tailgate like all those songs are talking about.

This could, quite literally, be the end of truck songs as we know it… what a shame.

A beer bottle on a dock


A beer bottle on a dock