During last year’s Liberty Bowl, Iowa State fans drank the entire city of Memphis completely dry and with the good people of Iowa heading down to San Antonio tomorrow for the Valero Alamo Bowl, Busch is making sure that it won’t happen again.
“The mere thought of our loyal Iowan drinkers coming down to San Antonio for the Valero Alamo Bowl without access to their #1 beer is the stuff of nightmares. When the game was announced, we knew it was our duty to ensure Busch Light would be over-flowing in San Antonio,” said Daniel Blake, Senior Director of US Value Brands, Anheuser-Busch.
“Only one person could faithfully represent Busch, and lead the team to get the job done right. We had to call Busch Guy“.
The Busch Light Response Team has packed Busch Light to the gills in distribution warehouses around San Antonio, stocked more bars around the stadium than ever before, AND planned a secret reserve on hand just in case.