Need to stay up for days playing video games? Got ya covered.
Mountain Dew just launched an all-new energy drink specifically designed for video game players. In a press release, they said the following:
In one of the most anticipated innovation launches of the upcoming year, MTN DEW AMP is bringing its bold, boundary-pushing style to the world of gameplay with the launch of its newest beverage: MTN DEW AMP GAME FUEL®. Including ingredients shown to improve accuracy and alertness, and complete with a no-slip grip and unique re-sealable lid, MTN DEW AMP GAME FUEL allows players an enhanced gaming experience. But the best part? MTN DEW AMP GAME FUEL is designed by gamers, for gamers, curated for those who thrive on the thrill of competition.
“Knowing gaming is an endurance sport, we listened to what players have been asking for when it comes to a beverage,” said Erin Chin, senior director, marketing, Mountain Dew. “MTN DEW AMP GAME FUEL is the first-ever drink created specifically for gamers and stands in its own category. It has energy credentials with its vitamin-charged and caffeine-boosted formula, and we can’t wait to share it with the gaming world come January.”