After the devastation that Camp Fire has wreaked on Northern California, Sierra Nevada put out the “bat signal,” asking breweries nationwide to join them in brewing a fundraiser beer called Resilience Butte County Proud IPA, by which 100% of the proceeds will be donated to the Camp Fire relief.
They could’ve never imagined the type of response they got.
“It’s been great, it’s overwhelming. It’s much more than I initially thought,” Grossman said Tuesday from Sierra Nevada’s brewery in North Carolina. “I thought I could get 200 brewers. Great. In a day or two, there was 500. Then we realized it was going to be more significant of an effort.”
As of Tuesday, there were about 1,450 breweries around the country that jumped on board to help victims of the Camp Fire by brewing Resilience. Tonight, “Resilience Night,” the beer will launch with nationwide pint night, including an observance at Chico’s own Sierra Nevada, as well as at Mills River in Asheville, N.C.
Participating breweries around the country will have Resilience on tap, but packaged Resilience is also available for sale at various locations. Initially hoping to raise $100,000, the brewery now thinks they could potentially raise over $15 million.
Drinking beer for a cause. That’s something I can get behind.
Click here to see a list of breweries near you participating in “Resilience Night.”