Yuengling. A rock-solid beer from Pennsylvania that I really only seem to drink in Nashville, but I’m pretty sure they have it just about everywhere in the Eastern part of the United States.
Either way, I’m about to find out because I’m a sucker for a good beer can. When Miller Lite went back to those retro white ones, I went back to drinking Miller Lite. Call it stupid, call it a gimmicky marketing strategy that I’m falling for, I don’t care. That’s just how I operate.
So in honor of Yuengling’s 190th anniversary, they’re going back to where it all began.
According to USA Today, the nation’s oldest brewery, D.G. Yuengling & Son, Inc., will begin releasing a series of five limited-edition commemorative Yuengling Lager beer cans. Each month between now and April, a new can design will hit stores showcasing how the brewery’s label has evolved since 1829, when it was originally called the “Eagle Brewery.”
Yuengling is also tapping a limited edition Bourbon Barrel Reserve beer, available Jan. 11, at its Pottsville, Pennsylvania, brewery. The beer was aged for 120 days in bourbon barrels stored in caves originally used for beer fermentation in the 1800’s.
“We are incredibly proud to honor our history, like the hand-dug caves that were used for beer fermentation before refrigeration,” said Wendy Yuengling, the brewery’s CAO. “We stay rooted in being a family-owned and operated company all these years, yet remain focused on the future and maintaining a disciplined business model around our core business, while continually looking at longer term consumer trends.”