Bar Uses Coasters From Cars That Never Made It Home In Powerful Advertisement

This is some powerful marketing (that matters).

A kitchen with a sink and a toaster oven

According to NESN, A bar in Canada is driving home an important message in a way that’s as effective as it is creative. Since early March, The Emmett Ray, a bar in Toronto, Ontario, has been serving its drinks on coasters made of parts from vehicles involved in drunk-driving accidents, according to FOX News. The coasters, which come in different colors, all feature the same message:

A kitchen with a sink and a toaster oven

“This coaster used to be a car. That car never made it home.”

A sobering reminder, that can hopefully save some lives…