Since calorie labeling on most alcoholic beverages is voluntary, it’s often hard to know how many calories are in your favorite brew. Not that most of us are thinking about that when shotgunning our 9th beer at a country fest…
Soon however, calorie counts may be staring you in the face.
The Beer Institute, a trade group that includes the biggest brewing names, such as Anheuser-Busch, MillerCoors and Heineken USA, has announced a new initiative aimed at transparency.
Brewers will list calories, carbs, alcohol by volume — ABV — and other nutrition information right on their bottles and cans.
Not all brewers will add labels right away. The Beer Institute is planning a three-year implementation period.
Whatever, ya know? I’ve known for a long time a night of Miller Lites was gonna rack up about 1,500 calories for me.