America’s best selling beer, Bud Light, has a new design.
From the Press Release:
NEW YORK – December 17, 2015 – Today Bud Light unveiled its plans to give America’s favorite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporized primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light.
“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” said Bud Light vice president of marketing, Alexander Lambrecht. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”
The can (I fucking love it, in case you care.)
By bringing back the brewer’s historic trademark “AB” crest – not used on Bud Light packaging since 2001 – the design emphasizes the attributes that established the brand as the country’s most popular beer: premium ingredients, care in brewing, a crisp, clean finish and a smooth drinkability. “It’s a more intentional communication of the brewing excellence and premium light beer that goes into every bottle and can,” said Lambrecht.
Rolling out new packaging for the best-selling beer in the U.S. is no simple feat; more than 20,000 Bud Lights are sold every minute. Yet, it’s a challenge well worth undertaking, according to Anheuser-Busch head of marketing Jorn Socquet. “This is a brand that embraces reinvention – changing with the times is part of Bud Light’s DNA, and a reason the brand has remained relevant in popular culture of years.” He added, “This redesign is an important and symbolic investment in our largest brand.”